UNAIDS Caribbean: End Inequalities, End AIDS
Conceptualise and design a campaign for UNAIDS Caribbean in 4 languages across print and digital platforms that highlights the key message of the organisation - to end the AIDS pandemic.
CLIENT
UNAIDS Caribbean
THE CHALLENGE
Conceptualize a campaign that works across platforms, speaking to various population sectors in a way that is clear and concise and delivers the key messages.
THE OUTCOME
A bold approach to discussing HIV/AIDS through animation for print, video, social media, and website assets
UNAIDS is leading the global effort to end AIDS as a public health threat by 2030 as part of the Sustainable Development Goals.
Since the first cases of HIV were reported more than 35 years ago, 78 million people have become infected with HIV, and 35 million have died from AIDS-related illnesses. Since it started operations in 1996, UNAIDS has led and inspired global, regional, national, and local leadership, innovation, and partnership to ultimately consign HIV to history.
At Future by Design, we were proud to conceptualize a campaign for UNAIDS Caribbean ahead of World AIDS Day that focused on the acceptance and protection of marginalized groups in society. The campaign was rolled out in four languages: English, Spanish, French and Dutch. Bold, bright, and to the point - this campaign aimed to educate and engage through creative animated design.
To find out more about UNAIDS, you can visit their website at https://www.unaids.org/en
The final products include:
Creative direction
Newspaper Advert
Social Media Assets
Animated and video development
Website infographics
In partnership with Yans Media
