Spotlight Initiative: Eliminating Violence Against Women and Girls

Creative direction and design of a regional communications and visibility strategy and campaign as part of a UN response to address sexual gender-based violence in Africa.

CLIENT Spotlight Initiative Regional Office for Africa (hosted by UNFPA)

THE CHALLENGE
To support The Spotlight Initiative Regional Office for Africa with the development of a fully-fledged communication and visibility strategy, including print and digital assets as part of the regional campaign to address sexual gender-based violence, harmful practices, and sexual and reproductive health and rights in the region.

THE OUTCOME
Layout and design of a series of documents for the Spotlight Initiative, including their annual report, communications strategy, and direction. Creative direction, writing, and design of their regular social media campaigns, with a focus on amplifying the stories of incredible women and girls through motion design.

The global Spotlight Initiative to eliminate violence against women and girls is a United Nations initiative and partnership with the European Union and other partners. It is the world’s largest targeted effort to end gender-based violence.

The Spotlight Initiative Regional Programme in Africa provides a regional response to addressing sexual gender-based violence, harmful practices, and sexual and reproductive health and rights in eight African countries (Liberia, Mali, Malawi, Mozambique, Niger, Nigeria, Uganda, and Zimbabwe). The programme puts a special focus on empowering women's movements in Africa by providing dedicated funds to civil society organizations, including through the UN Trust Fund to End Violence against Women. Future by Design Studio was proud to work with the Spotlight Initiative on this project.

The Future by Design studio gave creative direction to the regional communications to effectively tell the stories of women and girls and the challenges they face, as well as the drive to eliminate violence. This was done through applying a strong regional visual identity and communications strategy, which included branding the Annual Report, creating an annual social media campaign, and creating a series of informative videos, including a 2D character motion design video and an informative video for '16 days of activism’ with the Spotlight Initiative’s regional program co-ordinator Julius Otim.

Through animation in this campaign, we showed how women are suffering from female genital mutilation, child marriage, and abuse without identifying the victims.

You can learn more about the Spotlight Initiative here: https://www.spotlightinitiative.org/what-we-do

Final products included:

• Creative Direction

• Communications and Visibility Strategy

• Annual Social Media Plan and Design

• Animations and video development

Creative direction Future by Design

Layout and design Future by Design

Interactive social media campaign and an animated video production Future by Design

2D character animated video production in partnership with ourshack.tv