Every Woman Every Child: Protect the Promise
Creative direction and design of a global campaign to explore the persisting inequities and recommendations for a healthier, safer and more just world for all by 2030.
CLIENT United Nations Every Woman Every Child
THE CHALLENGE
Effectively communicate the challenges the world is facing in advancing the health and rights of women, children and adolescents, aligned with the Global Strategy for Women’s, Children’s and Adolescents’ Health, which presents a road-map to ending all preventable deaths of women, children and adolescents within a generation and ensuring their well-being.
THE OUTCOME
New branding and overall creative direction, layout and design of a flagship report, social media toolkit and campaign and microsite.
A more equitable world is one of the most important promises of the Sustainable Development Goals. 18 October 2022 marked the launch of the UN Every Woman Every Child (EWEC) 2022 Protect the Promise Report. Sadly, the report shows that with regard to the health and rights of women and children, that promise is not being kept. Far from a progress report, this document describes a reversal. Women’s and children’s health and rights are threatened to a degree not seen in more than a generation.
At the core of the world‘s unkept promise is the failure to address the gaping inequities at the root of global crises, from the COVID-19 pandemic to conflicts and the climate emergency.
If these inequities persist, we will not keep our promise for a healthier, safer and more just world for all by 2030. Nor will we be equipped to manage the next pandemic, prevent the next conflict, or adapt to the mounting loss and damage from climate-related disasters.
The Report's interactive website (protect.everywomaneverychild.org) serves as a multimedia journey providing a deeper dive into key data, analysis and recommendations.
The Future by Design studio gave a creative direction to the campaign to effectively communicate the world’s challenges in advancing women, children, and adolescents’ health and rights. The Protect the Promise 2022 microsite is supported by a strong visual identity, communications and social media campaign, and graphic design materials.
The final products include:
New branding and overall creative direction
Global communications campaign: Print and social media campaign materials, with an interactive social media toolkit webpage
An interactive report microsite: A multimedia journey providing a deeper dive into critical data, analysis and solutions, and a call to action to join the #ProtectThePromise movement: protect.everywomaneverychild.org
In partnership with Fantasive
