The Challenge
The GCF wanted to enhance its brand and communicate through multiple channels that the second replenishment was underway. Through fresh, hopeful, intelligent design and by sharing the good work the fund has achieved so far, the GCF aimed to raise more funds than ever before, with the culmination of effort being their pledging conference in Bonn, Germany.
The Solution
Overall creative direction, campaign branding, and identity of the second replenishment. Roll-out of digital assets and conference design elements.
