Financing Global Climate Action

GCF 2 05 2
Client
Green Climate Fund
Themes
  • Collaboration for Social Change
  • Climate Finance
  • Climate Action
  • Leadership
  • Social Justice
Services
  • Social Media Strategy & Development
  • Fundraising Campaigns
  • Copywriting & Editing
  • Brand Identity Design
  • Video Production
  • Creative Direction & Design
  • Editorial Design
  • Motion Design

The Challenge

The GCF wanted to enhance its brand and communicate through multiple channels that the second replenishment was underway. Through fresh, hopeful, intelligent design and by sharing the good work the fund has achieved so far, the GCF aimed to raise more funds than ever before, with the culmination of effort being their pledging conference in Bonn, Germany.

The Solution

Overall creative direction, campaign branding, and identity of the second replenishment. Roll-out of digital assets and conference design elements.

The Results

1

unified "modern-institutional" identity - creating a visual language that resonates across cultures, languages, and political landscapes

18-month

continuous campaign execution - ensuring that every touchpoint reinforced the fund’s position as a reliable, modern investment vehicle

28%

growth in total pledges - drove the brand's capital expansion to $12.8 billion

60 million

people reached through the campaign, worldwide

2 billion

people to benefit, worldwide

Working with Future by Design on the GCF-2 branding project has been inspiring. Their experienced approach to design has infused new life into our vision. With this refreshed branding, GCF is poised to make an even more significant impact, reaching audiences in ways we've always aspired to. I have very much appreciated their flexible and responsive approach to work and look forward to continuing our collaboration.

Juan Luis Salazar

Design Lead, GCF

Project Credits

Creative Direction and Development

Future by Design

Motion Design

Future by Design & Yans Media

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