Opening Closed Doors: A Global Campaign to End Violence Against Women

Our Journey with WHO

How do we make the world pay attention to what it cannot see?

Every three minutes, somewhere in the world, a woman experiences violence. Most of it happens in silence, in the everyday spaces we move through: homes, clinics, workplaces, online rooms, crisis zones. And because it is hidden, it is dismissed, minimised, or ignored.

We approached this sensitive subject not just to raise awareness and share the latest global data on gender-based violence, but to provide clear, actionable solutions.

This was a truly global campaign, reaching audiences online across WHO and partner channels, while also coming to life in-person in Geneva, with a launch film screening event at WHO HQ and the Geneva Graduate Institute.

Through these channels, the campaign engaged the general public, health workers, policymakers, and partners in a shared, empathetic movement against GBV.

The result is a campaign that connects, empowers, and open doors in every sense of the word.

A word from our Creative Lead

It was a great honour to work on a campaign as important as 16 Days. Being part of a project that addresses an issue affecting so many women carried a huge responsibility.

We wanted to ensure that the creative work truly reflects the weight of the topic, reaches as many people as possible, and inspires real change. Visual storytelling can be incredibly powerful, and we wanted that power to be used thoughtfully through illustration. Illustrations can communicate emotion in a gentle but powerful way, and we wanted each one to respect the experiences of survivors, to show dignity, and to create a sense of support and awareness.