Promoting Sustainable Fashion

FSC20 20Fashion20Campaign
Client
Forest Stewardship Council (FSC)
Themes
  • Circular Economy
  • Forestry
  • Fashion
Services
  • Communication Strategy & Reporting
  • Copywriting & Editing
  • Social Media Strategy & Development
  • Creative Direction & Design
  • Digital Strategy & Development

The Challenge

Create an engaging social media campaign for the Forest Stewardship Council that aims to inspire Gen Z consumers to make sustainable fashion choices by positioning sustainability as not just a responsibility but as something aspirational and cool.

The Solution

A campaign focused on aspiration rather than obligation, making sustainable fashion desirable. Sustainability is no longer framed as a burden but as a status symbol—something to aspire to, much like a coveted fashion trend. The campaign was shared globally in multiple languages and featured interactive elements as well as static posts.

The Results

100x

more clicks on Fashion Forever Green Pact website

12

countries participated in campaign

12%

increase in followers in UK, US and AUS

The visuals for this fashion campaign focus on the connection between sustainability and fashion, highlighting an FSC-certified product placed in a natural setting. By featuring pine branches it shows how certified materials work in harmony with the environment. The goal for this campaign was to emphasize the importance of sustainability in fashion and demonstrate how FSC-certified products help build the circular bio-economy.

An interactive poll with educational value helped increase engagement while highlighting key information for young consumers. 

Next Project

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Sending Love Letter to Our Planet