Conceptualizing and designing a World Health Day 2019 ‘Health for All’ campaign to spur action from individuals, policy-makers and health-care workers to make universal health care a reality for everyone.
CLIENT India HIV/AIDS Alliance
Design a motion graphic series which celebrates health and reminds world leaders that everyone should be able to access the health care they need, when and where they need it
Designed campaign which fuels the momentum of the #HealthForAll movement and highlights the goal of achieving a fairer, healthier world – in which no one is left behind
Health is a human right and universal health coverage means that all people have access to the quality health services they need, when and where they need them, without facing discrimination and financial hardship.
To celebrate World Health Day 2019, India HIV/AIDS Alliance joined the World Health Organization Solidarity Chain movement around the world. Through a series of motion graphic videos, Alliance India showed its commitment to universal health coverage, and invited people all over the world, from health workers and policy-makers to nongovernmental organizations, to show their support for health for all.
In the focus of the motion graphics series were sex workers, transgender community and men who have sex with men. By visualizing challenges that these groups experience in their daily lives in the health settings, Alliance India made a call to action to ensure equal access to information and services, and to make universal health care a reality for everyone.
At the Future by Design, we were proud to support India HIV/AIDS Alliance to design the campaign aiming to step up the access to quality healthcare in India and around the world. This campaign amplifies the voices of strong men and women whose voices are often not heard, and who through this campaign receive the attention they deserve.